People eating food from Kernel on a coffee table.

Kernel is a new plant-based fast food restaurant based in NYC. From the creative mind of Steve Ells (Chipotle Founder), Kernel takes the chef-led and robot-assisted production of a traditional restaurant and turns it into something more. Kernel is the new way to fast food. Big, small, try them all.

Project Details

Year: 2023-24

Agency: Studio George
Creative Director: Andrew Guirguis, Dave Clark
Designer: Greer Mosher
Photography: Anisha Sisodia
Illustration: Rasmus Ohlson
Product Design: Kevin Twohy
Development: Gardener

Services:
Art Direction
Brand Identity
Digital Design
Print Design

Exterior poster hanging on a wall.

Person holding a Kernel branded brown cup over their eye making a funny face.

A hand going to grab a chicken sandwich on a light background.

Long exterior Kernel branded billboard with food imagery and a person eating a chicken sandwich.

Five stacked cookies on a white background.

Kernel branded flyer sitting on car window with windshield wiper over it.

Aerial view of a salad sitting on a light background.

Aerial view of beets in a cup on top of a light background.

Straight on view of a chicken sandwich on a light background.

Aerial view of potatoes in a cup on top of a light background.

Exterior black billboard with a photo of a smiling person holding food in their hand.

Kernel branded paper sandwich wrap on a white background.

Laptop sitting on top of grey slate concrete slab.

A close up view of a person taking a bit of food looking away from the camera.

Chicken sandwich on top of sandwich wrapping on a striped colored couch.

A person eating a salad with food approaching their mouth.

Hand holding Kernel branded cup out of a Kernel brown paper bag.

iPhone laying on an olive green bench.

Exterior Kernel billboard wrapped around two walls.

Two people sitting on a ledge outside with a Kernel salad and Kernel brown paper bag.