Index
Work
Info
Contact
A person sitting in their home office with one hand on their desk and facing the camera.

LucidLink revolutionizes cloud-based collaboration by offering real-time, high-performance file streaming for creative professionals and distributed teams. Unlike traditional cloud storage, which requires downloads and syncs, LucidLink provides instant access to massive files as if they were stored locally, enabling seamless workflows across any location. The LucidLink rebrand showcases the power of the innovative technology through compelling storytelling, dynamic visuals, and user-centric design—highlighting how it transforms remote work, media production, and creative collaboration.

Project Details

Year: 2023–24

Agency: Studio George
Creative Directors: Andrew Guirguis, Dave Clark
Role: Lead Designer
Photography: Bryan Derballa
Animation: LucidLink

Services:
Art Direction
Brand Identity
Digital Design
Print Design
Environmental Design

A long horizontal LucidLink billboard featuring neon green and charcoal decorative motifs with branded language outside.
A charcoal tote bag with the LucidLink word mark repeating on the front of it in neon with neon straps.
Scattered neon green & charcoal LucidLink business cards on top of a deep purple background.
A person sitting on exterior steps with their back to the camera wearing a dark purple hat and white t-shirt with LucidLink branding on the back of it.
Two charcoal LucidLink branded lanyards with a neon strap with the LucidLink logo on it.
Three LucidLink promotional posters hanging on an exterior concrete wall.
A person sitting at their home office and facing the camera with a stylist pen in their hand.
A close-up of a person sitting on a couch with a laptop on their lap and hands on their keyboard.
A close-up of a person holding a phone in their hand with a paid LucidLink advertisement on the screen and an olive green bench in the background.
A person sitting at their computer putting on their headphones looking at their computer screen.
Rotating LucidLink branded screens displayed on a TV hung in an interior office building.
A phone laying on a concrete floor with a charging cable plugged into it.
Three phones with LucidLink social branding on the screens on top of a black background.
A large digital billboard to promote the LucidLink brand featuring three avatar portraits.