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A clear sign with branding on it displayed on the exterior of a museum building.
A computer sitting on top of a concrete ledge that features a view of the Spectacular website homepage.
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Spectacular

Kiwi Arts Group underwent a comprehensive rebrand, reflecting its evolution as a leading force in the art world. The new visual identity and digital presence emphasize the group’s commitment to preserving and reinterpreting historical narratives through contemporary art and photography. This rebrand aligns with the mission of bridging past and present, ensuring that its collaborations with artists, photographers, and estates remain as impactful and relevant as ever. The refreshed branding enhances accessibility, engagement, and storytelling, inviting a broader audience to explore the rich cultural legacies it champions.

Project Details

Year: 2019-2020

Agency: Bright Bright Great
Creative Director: Amy Schwartz
Lead Designer: Greer Mosher
Designer: Hemza Hajyousif

Services:
Brand Identity
Creative Direction
Digital Design
Print Design

A close up of a person in a white branded t-shirt.
Clear tape with branded accents on it extending over a white table.
Scattered branded wristbands on a black background.
Stationery set for KIWI Arts Group set on a light grey background.
A close up view of a mobile ticket.
A front and back view of a branded postcard featuring an image of Andy Warhol.
Rolled up white poster inserted into black tube with branded sticker on it.
A person with a laptop on their lap with their hands on the keyboard.
A phone sitting on top of a black book on top of a brown leather couch.
A white tote bag with lime green accents and handles hanging over a persons shoulder.
Three promotional posters for KIWI Arts Group outside hanging on an exterior wall.